The world of SEO is shrouded in mystery. Companies who want to hire an SEO specialist are often confused by conflicting advice on what search engine optimisation can and can't deliver. Here's how to make sure you can identify genuine practitioners from the rest.
Real SEO Specialists Don't Sell Snake Oil, Here's How To Identify Them
By [http://ezinearticles.com/?expert=David_A_Robinson]David A Robinson
The world of SEO is shrouded in mystery. Companies who want to hire an SEO specialist are often confused by conflicting advice on what search engine optimisation can and can't deliver. Here's how to make sure you can identify genuine practitioners from the rest.
First, read what Google have to say about SEO.
If you search using the phrase "Google on SEO" you will see a link to a page from Google offering some great advice.
Avoid people offering guarantees.
It would be fair to say search specialists could guarantee to improve your site and how it performs in the search engines but if they guarantee specific rankings run a mile.
Avoid automation.
There are many tools available claiming they will propel your site to the top of the search engines, don't use them. Any benefit will be short lived, you can't fake quality.
Any SEO specialist worth their salt will start by asking you about your business objectives. The whole point of SEO is to improve the quality and to a lesser extent the quantity of visitors coming to your website. If the person or company don't try and develop an understanding of your business how can they possibly help you?
Once they understand your business they will need to develop an understanding of your market and competition. Again, if they don't do this how can they help your website to perform better? They need to understand the task in hand and that means having some in depth knowledge of other players in your market.
You might notice that so far there's been no mention of link building, article marketing, guest blogging etc. This is all a necessary part of SEO but without the ground work it's meaningless. Finding a good supplier in this field can mean the difference between your business prospering or failing. Using the information above you stand a better than even chance of finding a dependable company.
The author is a respected and straight talking [http://www.redevolution.com/seo-specialists/]SEO specialist. He has helped many companies improve their websites and increase profits and is always looking for ways to communicate the concepts of search engine optimisation to a wider audience including this [http://www.redevolution.com/seo-explained/]SEO comic strip.
If you'd like an informal chat about SEO Dave can be reached on (+44) 01224 443551.
Article Source: [http://EzineArticles.com/?Real-SEO-Specialists-Dont-Sell-Snake-Oil,-Heres-How-To-Identify-Them&id=5367250] Real SEO Specialists Don't Sell Snake Oil, Here's How To Identify Them
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